✨ Build Your Brand with Clarity
Before You Ever Design a Logo
A free guided workbook for product-based founders who are ready to define their brand’s purpose, audience, and personality — with confidence and direction.
Before you can elevate your visuals,
you need a foundation that feels true to you.
Your brand is more than a logo or color palette — it’s the feeling people have when they think of you.
This free workbook helps you uncover the essence behind your brand before you invest in design, photography, or packaging. Inside, you’ll define:
• Your brand’s purpose and differentiator
• Your ideal audience and what they care about
• The tone and personality behind your message
• A one-sentence brand story to guide all future visuals
It’s clarity you can feel — and it’s where every lasting brand begins.
Brand Clarity Prompts
Discover what your brand stands for and why people should care.
Audience & Personality Mapping
Understand who you’re talking to — and how to sound like you.
Story Framework
Write your one-sentence brand story and anchor your messaging with purpose.
Meet Your Creative Partner
Hi, I’m Jomuelle, Creative Director and founder of The Swank Assistant — a studio that helps brands translate their values and vision into intentional, elevated visuals.
I specialize in product photography and branding, guiding founders through every stage of creative development — from early clarity to launch-ready visuals.
My approach blends strategy, storytelling, and design sensibility — so your brand doesn’t just look beautiful; it feels like you.